about me

In short, I am a web and digital strategist who likes to think big and work hard. I possess ten years of experience, five of those in management roles. I’ve worked on a variety of consumer and client facing projects, namely in the publishing, legal and nonprofit arenas.


Served as founding online content manager for American Airlines multicultural travel website:
- Developed original site content, wrote blog entries and managed social networks. Designed and managed Facebook and Twitter ad campaigns and promotions.
- Managed all video production, including developing budgets, reconciling expenses and research.
- Hired and managed writers across the world. As part of this project, developed database of over 200 multicultural bloggers.

Worked on teen-driven environmental multimedia project: managed site design, video and podcast production and managed youth content developers.

Worked with web and marketing teams for a Chicago based e-Learning provider to launch new website and online community. Wrote new content, developed and implemented SEO plan and established content sharing relationships.

Designed and programmed the website for a major Chicago arts and music festival.

Led redesign of television personality’s website and implemented social media strategy.

Conceived and managed an award-winning multimedia project for a major Chicago-based charitable publishing organization.

Conceived and launched the 35 under 35 initiative for a major Chicago-based charitable publisher. This multi-level initiative included an event and social networking site designed to attract younger audiences to the organization. Target audience participation increased 42 percent just six months after launch.

Managed firm-wide web content and launched interactive web spaces for the Environmental, Health Care and Venture Capital, practice groups for a major international law firm.

Managed the site redesign for a major Midwest philanthropy, creating new content areas – site traffic increased 33 percent after launch.

Managed content for a major consumer focused website that averaged 70,000 unique visitors per month. Served as liaison between the organization and major content partners, including www.webmd.com.

2008 Association for Women in Communications Clarion Award – new website

2008 Communicator Silver Award of Distinction – nonprofit annual report

2008 Communicator Silver Award of Distinction – interactive

2008 Publicity Club of Chicago Golden Trumpet – non-profit annual report

2007 Publicity Club of Chicago Golden Trumpet – non-profit annual report